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Drinks brands create energetic billboard campaigns

BUILDHOLLYWOOD has worked with media agencies on a number of inventive OOH projects

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Drink campaigns have run in cities like Cardiff, Birmingham, Manchester, Leeds, and London

Advertising specialist BUILDHOLLYWOOD, has showcased a number of creative projects it has recently been involved with, including fun projects from brands like Dr Pepper and IRN-BRU.

BUILDHOLLYWOOD has a collection of agencies – DIABOLICAL, JACK, and JACK ARTS which all specialise in areas of street campaigns, creative billboards, murals, and interactive installations.

JACK ARTS recently created an inventive billboard in Glasgow for Scottish beverage company IRN-BRU which has created a new energy drink called PWR-BRU.

A ‘drinkable billboard’ was created in Barrowland, Glasgow, where morning commuters could try PWR-BRU via a ‘tease and reveal’ system. A total of 444 cans were housed in the system which eventually revealed the new poster campaign for the product once all the cans had been taken. 

BUILDHOLLYWOOD agency JACK has also worked on an impactful campaign with posters that spilled out beyond the billboard frames.

The campaign is the official UK relaunch of Dr Pepper which has branded itself under the ‘Try More Weird’ slogan, its first advertising campaign in ten years.

The project is a collaboration with out-of-home (OOH) planners, Kinetic, which helped to expand the campaign throughout locations like London and Bristol.

Kinetic has also worked on new interactive and digital out-of-home (DOOH) campaigns for the likes of Coca-Cola.
Using augmented reality (AR) technology, consumers were able to change the 3D anamorphic creative on any screen in real time using their mobile phone. People were able to scan the QR code on DOOH screens to grab a 
digital bottle of Coca-Cola Zero Sugar via a digital voucher to use in Tesco stores.

Laura Moon, senior brand manager for Coca-Cola Zero Sugar, says: “The campaign builds on our ‘Best Coke Ever?’ platform which is designed to trial among those who refuse to compromise on taste in choosing zero calories. By using interactivity and gamification, this is a fun and digital-first approach to sampling whilst living and breathing our Real Magic philosophy.”

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