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HP and H2O deck out Cannes Film Festival

H2O decorates Cannes Film Festival with 1,500sq m of sustainable HP Latex prints

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H2O produced all the signage and graphics at Cannes Film Festival using HP Latex technology

HP had an important role to play in this year’s Cannes Film Festival in May as it produced over 1,500sq m of sustainable print for the ten-day event.

Taking place in May, Cannes Film Festival partnered with HP to print and produce materials that were both aesthetic but also met the festival’s sustainability goals.

All signage and graphics at the festival including rigid panels, outdoor signage, barriers, banners, and posters were produced by H2O using HP’s Latex technology.

Due to the wide colour gamut of HP Latex, H2O was able to print in high quality and meet the festival’s specifications for definition, lighting, and colour consistency. The products also needed to be versatile and a wide range of applications were needed.

One HP Latex 3100 printer equipped with roll-to-roll technology produced almost two-thirds of the festival’s printed materials.

HP’s Latex technology being water-based meant H2O was able to produce environmentally friendly prints leaving no odours or generation of ozone. 

The HP Latex technology is also compliant with over 30 environmental certificates and labels such as UL Ecologo, Greenguard Gold, EPEAT, and Energy Star.

“In an increasingly digital world, the power of printed graphic arts remains as strong as ever,” says Sylvain Vivier, director of H2O. “We set out to deliver imagery through technical and creative excellence, as well as expertise that aligns with our and Cannes’ CSR values. Along with HP, our collective commitment to sustainable printing with Latex are also safe for recycling.”

Since 2021, Cannes Film Festival has partnered with firms which specialise in a circular economy to reuse the materials produced within the cultural and educational sectors of the local area. This includes all event materials and marketing collateral.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn. 

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