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Fujifilm opens up on eye-catching FESPA stand

Fujifilm has revealed further details about its stand at FESPA earlier this year, explaining how it linked up with The Equinox Group and Fokina to produce a series of eye-catching graphics.

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Some 71 ‘Blueprint Live’ graphics were printed for the event

The manufacturer used the event to promote its ‘Blueprint’ concept for wide-format, with the graphics showcasing the type of work Fujifilm printers can produce.

Fokina, a Fujifilm customer based in Germant, printed 71 ‘Blueprint Live’ graphics on five different types of media with its Acuity Ultra. These included one banner; three voiles; 12 back lit TFS; 51 black-backed TFS; and four self-adhesive wall graphics.

Event stand specialist The Equinox Group designed and built the 500sq m stand, which featured enough space for six Acuity presses to be showcased, a meeting room, bar, open seating area and a storage space.

Kevin Jenner, European marketing manager at Fujifilm Wide-Format Inkjet Systems, says: “We have every confidence in our products. We know that the Acuity Ultra R1 and R2 series are easily able to cope with the workload from both a quality and media-handling point of view. Of course, you also need the right partner as well to drive those machines and meet very tight deadlines.

“We needed the images to be perfectly aligned and we needed to have our ‘Blueprint Live’ logos absolutely pop out of the media, and they certainly did. We were delighted with the results and the cooperation between the parties involved.”

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