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Absen LED lights up Shanghai

LED display solutions provider Absen has completed a major signage project at Shanghai Hongqiao airport – one of China’s most important transportation hubs – where it installed 1,800sq m of LED signage.

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Some 1,800sq m of LED signage was installed as part of the initiative

The centrepiece of the project is a gigantic 700sq m videowall near the airport’s exit, which welcomes people into the adjacent shopping environment.

Customers and visitors are greeted by a further 40 screens inside the shopping area, which have been arranged into eight cubes and used to display the same vivid, cyberpunk-inspired 3D video content.

The installation inside the OXO City area of the airport forms part of a much wider project, with a further 4,200sq m of LED panels to be added in the near future.

“Building such a gigantic fixed indoor LED display in such as central place with a heavy passenger flow is challenging,” Absen sales manager Ying Chen comments, addimg: “OXO City has very strict regulations and restrictions, so the project had its share of challenges.

“During the actual installation process, for example, Absen’s team of engineers had to work together with experts and technicians from different institutions involved in this project, making a number of adjustments in the process.”

Terry Zhu, product director for Absen, adds: “The giant LED display is becoming more and more important in the infrastructure of the biggest cities in China and the rest of the world.

“Absen is proud to be involved in this landmark project, and with 19 years’ of devotion to this industry, Absen has a wealth of experience in these high-end projects, as well as the confidence to fulfil every requirement our customers have.”

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