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Promotional Work

A market much coveted by print businesses, Rob Fletcher looks at the promotional print sector and the potential opportunities available to sign-makers and wide-format printing companies

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Promotional perfection

Promotional work is certainly not a foreign concept for sign-makers and wide-format print businesses. Larger-format work such as banners and flags can be used for promotion and form a key part of many sign-makers’ service offering.

However, when it comes to smaller-format, more traditional promotional work, this area of the market is somewhat underutilised by sign-makers, with only a handful of sign businesses offering this sort of work.

From coffee mugs and bespoke printed pens and pencils, to notepads and fridge magnets, SignLink takes a closer look at the potential work on offer to sign-makers keen to expand out of their traditional markets.

Capitalise on opportunities

First up, Epson offers a range of equipment suitable for use in promotional printing work, including technologies across dye-sublimation, direct-to-garment and UV inks. For those starting out in promotional print, Phil McMullin, head of sales for commercial and industrial printing at Epson UK, singles out the SureColor SC-F100 dye-sub printer as a solid and low-cost option.

“This is an A4 device available at around £400 plus vat,” McMullin says, adding: “The F100 facilitates printing onto any small polyester coated product and is a perfect add on for any company making a move into promotional print.”