Window Graphics
One of the stand-out growth markets in recent years,
Rob Fletcher takes a closer look at the window graphics
sector to find out more about the opportunities available
Saturday, 01 Jan 2022 13:34 GMT
Window of opportunity
In today’s modern, fast-paced world, retailers and brands are having to find new ways of connecting with and capturing the attention of consumers, who are mostly otherwise busy with their smartphone or other digital device.
One method that is proving increasingly popular among retailers is window graphics, which make use of often under-utilised surfaces to reach out to consumers and draw them into a store.
For this reason, this area has proved a particularly popular expansion area for sign-makers and wide-format print companies in recent years. Here, we speak with manufacturers and suppliers to get the inside track on the market and the growth opportunities available.
Take advantage
First up, Epson has a number of print machines suited to producing window graphics and as such is well placed to offer both advice and guidance on how to move into this market. Phil McMullin, head of UK sales at Epson, says if you have good application skills and already own a printer capable of printing white ink, window graphics is an easy add-on service.
