In anticipation of my upcoming holiday, one story stood out to me when putting together SignLink August recently. In news that will excite the avid traveller within everyone, JCDecaux has collaborated with Lonely Planet in a new digital out-of-home campaign.

The campaign saw JCDecaux’s screens installed at St Pancras International station showcasing top travel destinations to visit in Europe this summer, giving passers-by plenty of travel inspiration. Lonely Plant’s choice of destinations were chosen by their European experts and includes Akureyri in Iceland to Porto in Portugal.

The campaign furthers JCDecaux’s extensive portfolio of digital projects and with a reported 50 percent of the UK population being reached by the screens, it looks like out-of-home advertising is still a highly effective and engaging way to bring information to the public.