As a ‘newbie’ to the world of signage, having only taken up the position of deputy editor at SignLink in March, every story I come across opens up a world of technology I did not even know existed. This, coupled with my love of television, made a certain news story stand out while working on the most recent issue of the magazine.

FOX International Channels has teamed up with Amscreen, an outdoor screen business, to create a digital advertising solution that revolutionises the way we receive content about television shows.

As a ‘newbie’ to the world of signage, having only taken up the position of deputy editor at SignLink in March, every story I come across opens up a world of technology I did not even know existed”

Amscreen’s OptimEyes technology detects a viewer’s age and gender, allowing advertisers to only pay for selective audiences. Understanding audience traffic flow, such as the day of the week or time of day a certain audience engages, will also be achievable. With the ability to adjust content to specific audiences, it is win-win for both the consumer and the advertiser.

Of course, generalisation is an issue with no real way to know that every 35-year-old woman will enjoy the same show, etc. However, this personalisation of television shows just how far technology has come and how it can be used to cleverly deliver the right content, to the right people, at the right time.

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