Digital signage devotion
Analysis of key industry shaping trends
Wednesday, 28 Mar 2018 14:10 GMT
Read our April issue online here.Digital signage seems to be everywhere these days. Outside your local supermarket advertising the goods inside, in your favourite high-street shops showcasing the latest fashion, and even at the bus stop. It is a widely growing market that is expanding its reach in the UK drastically.
So, say you are a traditional sign-maker but looking to add another string to your bow. You may be thinking that digital signage is too costly or too time-consuming. However, there are many experts in this field that are happy to help you get started.
I talked to these experts in my feature ‘Breaking into Digital Signage’ on page 67 and discovered that it is actually a lot easier than you would think to get going in this area of the market.
For example, Birgit Jackson, commercial director at Sharp Visual Solutions, explains one benefit of digital signage in the modern world: “As signage becomes more integrated into shops or office spaces, displays are also becoming lighter, with smaller frames and embedded intelligence—meaning no additional hardware is needed to play content or be connected to a network.”
Digital signage has also become an important aspect of major sporting events, as you will see on page 22 ADI has been appointed as the screen supplier for the Glasgow 2018 European Championships, and will supply a mixture of mobile and modular LED products for 14 different indoor and outdoor venues. Whatever the application, digital signage adds the wow factor to any location or event.
