Window Graphics
With opportunities coming thick and fast as high-streets fight to get customers back through colourful displays, Genevieve Lewis asks: “Why should sign-makers offer a window graphics service?”
Tuesday, 05 Oct 2021 14:20 GMT
Amanda Brown, global marketing manager, Drytac
Repeat business
Window graphics are an easy add on to anything you may already be printing wide-format. Short-term window graphics can also provide the opportunity for repeat business and the change-out of seasonal and promotional graphics.
Window graphics offer high margin opportunities for all sign and print businesses. Most ink technologies can be used to create stunning window graphics. The addition of white inks in many new machines lends itself perfectly to the creation of effective and creative double-sided messages. In addition, easy apply adhesive technologies means graphics can be installed quickly.
Short-term window graphics can also provide the opportunity for repeat business and the change-out of seasonal and promotion graphics ”
It’s important that graphics are easily installed, but equally important is their clean removal – without damage to the glass or leaving adhesive residue. Choosing the wrong product from the outset can lead to additional removal and clean-up costs if not correctly specified from the start.
Window graphics can communicate with shoppers before they even enter a store. This is extremely important to drive business. The graphics can let customers know you are open, are following social distancing guidelines and happy to welcome them back.
With the large amount of retail space constructed from glass, this type of marketing messaging can be very effective.
Very versatile
Mark Mashiter, managing director, Soyang Europe
Window graphics are a great way to gain more business especially in this current climate when retail has been closed for so long, they may be looking for ways in which to make themselves stand out more. Adding images or slogans to your windows can really offer an extra way of advertising. They are also easily interchangeable and as previously mentioned, very versatile.
Providing window graphics services can offer regular custom all year round due to seasonal decoration and promotional offers.
Window graphics are a great way to gain more business especially in this current climate when retail has been closed for so long, they may be looking for ways in which to make themselves stand out more”
It can also be a great way to gain advertising for your own sign-making or printing business.
They can be quite straightforward to apply, however we are always on hand to offer advice and have plenty of information about how to install them. Preparation is key when it comes to window graphics.
Window graphics are easily interchangeable, as previously mentioned they are versatile and can provide regular custom all year round.
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