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Exhibiting at SignLink Live

Jo Golding asks: “Why did you decide to sign up as an exhibitor at Signlink Live, and what technology or products are you planning on bringing to this first-time exhibition?”

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Kyle Giles, marketing executive, William Smith

Quality craftsmanship

The inaugural edition of Signlink Live is shaping up to be an exciting prospect for trade sign manufacturers that are looking to gain recognition for their sign-making abilities.

We are all aware of the many trade shows which appear on the calendar such as Sign and Digital UK and The Print Show, however, these events predominately focus on wide-format printing and the costly equipment associated with it. Although there is no questioning the importance of this industry sector, it could be suggested the essence of sign-making itself has fallen to the wayside in recent years; Signlink Live has the potential to change this, reinvigorating the manufacturing aspect of the industry as the event’s strapline suggests ‘a fascination for fabrication’.

When visiting our stand, it will not be of the conventional appearance many are used to


It is the above reason which has prompted us to exhibit at the event and under our newly formed manufacturing brand, Smith. Although we have been a manufacturer for over 180 years, the Smith brand is still in its infancy, having been established in 2016. Signlink Live coincides nicely with the growth and development objectives of our newly formed brand and we see this event as a great opportunity to enhance its reputation further.

So, what can attendees expect to see? You can expect to see the results of our quality craftsmanship with some weird and wonderful products on display, all of which will be related to signage. I think it will be fair to say when visiting our stand, it will not be of the conventional appearance many are used to.

Unparalleled experience


Graeme Hoole, production manager, The Sign Group


The Sign Group are delighted to be exhibiting at Signlink Live in October. We know that there is a massive benefit for an exhibition showing only the nuts and bolts suppliers of the sign industry, standing apart from the usual offering of digital print material and equipment.

Even though there will obviously be an overlap for a lot of companies, there are thousands of visitors to these shows who are just looking for new contacts for bespoke signs and the components needed to put signs together.

People who have visited our stand at other shows always comment that it is nice to see a British company offering such a range of trade-only services. We are unique in that we supply the usual trays and built-up letters you would expect from a trade supplier, but we also have our own branded products such as Neon Plus and SG Light Sheet. We also have the UK’s most popular online LED shop for the sign trade, We Love LEDs (www.weloveleds.co.uk), supplying all manner of LED components specifically designed for signage. We have unparalleled experience in what we do, which comes across when we speak to our clients.

People who have visited our stand at other shows always comment that it is nice to see a British company offering such a range of trade-only services


Our main stand will showcase the Neon Plus products, which were shortlisted in 2015 for the full range and 2016 for the RGB option by the BSGA for ‘New product of the year’. We are going to show the interesting ways it can be used for visual merchandisers and window displays.
 
For the first time, we will have a dedicated area showing the products people can buy from We Love LEDs, giving people a hands-on experience so they can see the various things we stock. When you buy or request advice from We Love LEDs, you are dealing with staff who not only understand which LED is correct for your job, but staff who have worked on the shop floor learning and understanding which to use and how to fit it. The Sign Group will also be having an ‘educational pod’ showcasing the fitting of LEDs and the connectors to use.

Clear cut focus


Neil Stevenson, managing director, Grafityp UK


The reason Grafityp UK decided to exhibit at Signlink Live in its first year is that it is aimed primarily at the sign-making trade, the trade for which our business started out to supply in the early days and has continued to do so for over 25 years in the UK. As technology and digital printing advanced, Grafityp have grown with it, selling our own manufactured Grafi Print and Grafi Wrap medias as well as the complete range of Roland printers and print and cut machines. These can all be seen at The Print Show.

Although the two trades now cross over quite nicely, it is possible that in recent years, sign-making only businesses have been deterred from visiting shows because of the major lean towards the digital industry; you can become swamped in a sea of printers. Hopefully, the division of the two sectors will prove a success.

As mentioned, the range of Grafityp sign-making films, Grafi Tack and Grafi Wrap Automotive and Decorative films, can be seen at the show. Vinyl cutters from GCC and Roland are available in a variety of widths and suitable from the craft market up to high-end professional output, so there are many options to suit your budget. There are a range of tools and accessories as well as chemicals for sign-makers also available.

It is possible that in recent years, sign-making only businesses have been deterred from visiting shows because of the major lean towards the digital industry


There are many diversification possibilities, such as laser engraving, cutting, or marking with a Laser Pro or producing company t-shirts with our wide range of garment films. The versatility of the Laser Pro machines is amazing. They will cut out or engrave the most intricate patterns or cut large acrylic lettering for signs, mark tools, or part numbers to match company signage—they are a must-see.

Companies may wish to offer the option of creating t-shirts or workwear alongside their signs, with company logos for example. Grafityp stock an amazing range of garment films for CAD cutting and a range of heat presses from Siser and Stahls’ to apply them with.

So, we hope that our separate exhibit will give sign-makers the chance to easily seek out their traditional tools of the trade, as well as offer them something to think about by branching out.

Worth the wait


Simon Berry, marketing and business development, Signfab (UK) Ltd


Signfab (UK) Ltd see Signlink Live as the sign show that sign-makers have been wanting for probably the last ten years. As the UK’s largest and leading trade only sign manufacturer, we felt it important to attend and promote our confidential, bespoke metal fabricated services and products to sign-makers, and support the first Signlink Live event.

We will be showing high quality aluminium and stainless steel built up letters, totem signs, and aluminium folded and fret cut fascia signs. In addition, we want to push our Lumaire illumination range of products, for example, our newly developed and cost-effective slimline trough light that offers a real alternative in design, our tactile and braille signs that we have very recently added to our list of services, a brand new post and panel system that offers a unique illumination option, and our amazingly thin double-sided illuminated bespoke poster display system that is tamper-proof.

We felt it important to attend and promote our confidential, bespokea metal fabricated services
and products to sign-makers


We will also be showing our flex box fabrication expertise and competitive pricing, as well as promoting our reliable and highly professional plain clothed installation service. It is an opportunity for us to educate Signlink Live visitors on how we work as a company so they can send us enquiries with the minimum of fuss and take full advantage of our excellent customer service, knowledge, and help.

We will also encourage them to visit our factory where they will learn so much about who we are, what we do, and how best we can add services to their own business as an extension. It is important to show visitors how they will benefit from increased turnover and higher profits, without having to find floor space or invest heavily in the modern machinery we possess and constantly upgrade.


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