Digital out of home (DOOH) specialist Ocean Outdoor has announced the launch of its new super-premium cinematic OOH package, offering agencies and advertisers the opportunity to deliver long-form creative on DOOH.
Headliner is available in 30-second domination spots on 14 large-format landscape screens in 10 cities across the UK. This, Ocean Outdoor says, will deliver close to 11 million impacts in key city centre, retail and roadside locations per a week.
Ocean Outdoor explains that the decision to introduce Headliner was based on a number of independent neuroscience studies, which demonstrated the power of large-format premium DOOH on static out of home and other media.
These studies found full motion DOOH is comparable to television in its brand building impact, while full motion DOOH is 2.5 times more impactful than static OOH sites.
Ocean Outdoor UK chief executive Phil Hall says: “We’ve always seen DOOH as the essential building block for any media plan and it’s a go to medium for the luxury, entertainment and film categories in particular.
“Headliner takes this a step further by making it easier for brands to leverage their long form cinema and TV ads in iconic, clutter free DOOH environments which deliver unique cover and elusive younger audiences.
“This is a compelling offer for clients who want to make their campaigns relevant, work harder and deliver the fame they are looking for.”
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