Banana distributor Chiquita is bringing its iconic yellow banana buses to London again this summer for the ninth year of the special campaign.
Seven fully electric buses will run along central and high-pollution transportation routes from the beginning of July to mid-August, helping to cut emissions in the capital.
Each bus will be wrapped in Chiquita’s signature yellow and blue colours to spread the word about the brand while raising awareness of the benefits of electric-powered vehicles.
“Chiquita is so excited to be back on the bustling streets of London embracing the tenets of sustainability as we forge ahead on our journey towards climate solution,” says Peter Stedman, Chiquita’s director of sustainability.
“We remain unwavering in our mission to a sustainable tomorrow, and these bright buses will continue to help consumers to build an environmentally friendly future.”
John Cockle, sales and market director for the UK and Ireland at Chiquita, adds: “Chiquita is devoted to sustainability, not only in its everyday brand initiatives, but also with its partnerships.
“When consumers see the London buses once again this summer, we hope that they recognise the mission behind our esteemed Blue Sticker, and our rich heritage and commitment to forging a sustainable future.”
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