In its latest report entitled ‘Wide-Format Print Market Forecast: 2021-2026’, Keypoint cites sustainability as a factor in the evolution in the wide-format market.
According to Keypoint, demand for sustainability will continue to grow, with efforts to address this include the use of non-PVC materials, reduction of harsh chemicals in ink, and error and waste reduction.
In addition, the report highlights how turnaround times are shortening, leading to the rise in web-to-print and workflow automation.
“While it’s not expected that print service providers (PSPs) will become 100% automated, web-to-print systems, digital MIS, and production tracking software usage continue to grow as PSPs to produce more products with fewer resources as a result of increased expectations from print buyers,” Keypoint principal analyst Eric Zimmerman says.
The report also notes that unit placements in 2021 were almost 1,000 higher than before the pandemic, while ink technology continues to move towards resin/latex and UV curable, allowing for immediate application to meet faster turnaround demand.
More insights into the market can be found in the full report.
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