Under the agreement, Signcom will offer the full range of Kavalan media to its customer base throughout Sweden, Denmark, and Finland with immediate effect.
Taya says the arrangement will further enhance the presence of its Kavalan brand across northern Europe, while Signcom says that its customers will benefit from access to a wider range of solutions.
Rob Karpenko, European sales director at Kavalan, comments: “We couldn’t be prouder to be supporting the Swedish, Danish, and Finnish wide-format markets with high-quality, durable PVC-free banner solutions.
“We’re beyond excited to begin our partnership with Signcom and are delighted that their team are equally enthusiastic about joining the Kavalan family.”
Robert Nyblom, group chief executive of Signcom, adds: “We think the timing is perfect for these three countries. Our customers are ready to switch from standard PVC materials to PVC-free, environmentally friendly solutions.
“There have been a lot of discussions going on for years, but now businesses are ready to take the step and do something about it. We see that clearly, and so we think the timing is absolutely right for us.”
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