The congress will feature an opening reception, a series of specialist presentations and a full social programme including the annual awards presentation and gala dinner.
Sessions at the event will include the ‘Growing the Sector - Working Together’, ‘Maintaining OOH's Competitive Advantage - the natural home for great creativity’ and ‘Responding to the Sustainability Challenge’.
An international panel of speakers and panellists will be announced in the coming months
“Toronto was our first in-person Global Congress since Dubai in 2019 and was the first opportunity for the global OOH industry to come together after the pandemic,” WOO president Tom Goddard says.
“Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities for a renascent and dynamic industry.
“After two successful regional events in APAC and MENA, we look forward to our biggest and best Global Congress.”
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