The scheme will initially be rolled out in Chester, Ellesmere Port, Northwich and Winsford as part of a wider effort to support and accelerate economic recovery in the borough, and is being facilitated by the government’s ‘Welcome Back Fund’.
This aim of the programme it to drive footfall, raise dwell time and increase local spend with retailers, hospitality, accommodation, leisure, cultural and visitor economy providers.
Wendy Batey-Gray, director of Signs 24-7, comments: “We’re delighted to be working with the Council on this project. Our team all live locally and are incredibly passionate about Cheshire, so to play a part in the borough’s recovery through this scheme is really rewarding.
We can’t wait to collaborate with the council’s regeneration teams and help bring their vision to life”
“We can’t wait to collaborate with the council’s regeneration teams and help bring their vision to life. It’s so exciting to be involved in the project from start to finish.”
Councillor Richard Beacham, Cabinet Member for Inclusive Economy & Regeneration at Cheshire West and Chester Council, adds: “The pandemic has clearly had a major effect on the whole country and it has obviously meant closures of large chains on our high streets.
“However initiatives like this are part of the actions we can take as a council to make sure that a closed shop still has an interesting frontage and lifts the appearance of the area for other local businesses.”