The event, which took place on October 14th, focused on the importance of creating experiences through creativity and the ever-evolving medium of digital out-of-home (DOOH).
As well as recognising some of the best creative campaigns and digital displays in the industry, the ceremony included guest speakers from experts in DOOH. Experts included Ete Davies, chief executive officer of ENGINE, and Helen Haines, head of marketing and events at Ocean.
The speakers discussed the potential for DOOH to be more than just a screen, with examples such as London’s Olympic fan zone and Ocean’s new DeepScreen technology, which premiered on the Piccadilly lights using innovative 3D technology.
Winners were chosen and announced by Ocean’s experienced judging panel which included Ete Davies, speaker Jim Dyer from Sega, and Vicky Fox, chief planning officer at OMD.
This campaign is highly creative, fun and has great talkability.”
First prize in the commercial brand category went to Land Rover’s ‘#outspiration’ by Spark44. The campaign focused on the importance of spending time in nature by streaming footage and audio of tranquil outdoor spaces.
The judging panel says: “We like the insight and the tie into mental health. This campaign pushes local engagement but in a way that isn’t overtly selling. It’s simple, but nice. The next step for Land Rover.”
Other winners in the category also focused on the importance of mental health, with digital campaigns from Toolstation, and Pets at Home taking third and second place.
Winners in the charity category were ‘The Big Welcome Back’ for the Big Issue Foundation, and Engine’s “Making the Missing Unmissable”.
Rays of Sunshine is an initiative managed by MediaCom that uses a collection of vivid drawings with Ocean’s Look Out technology
First place was awarded to MediaCom and their ‘Making Children’s Wishes Real’ campaign, which used Ocean’s large-format full motion to amplify the Things I Have Drawn Instagram account.
The panel says: “This campaign is highly creative, fun and has great talkability. It is the Art of Outdoor at its best, perfectly demonstrating the interplay between digital outdoor and social media. All for such an important cause.”
Winners will all be offered between £50,000 and £100,000 to go towards advertising space in chosen locations through Ocean Outdoor’s vast portfolio of screens.
If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.