The accreditation was launched by the IPA as an endorsement to recognise agencies that are dedicated to “business effectiveness”.
Talon is one of 18 agencies and the only OOH company to receive the award.
The judging process is described as a “rigorous” one and Talon was expected to demonstrate how effective the company is, from planning, technology, and measurement.
James Copley, UK chief executive officer of Talon, says: “We are very pleased to have been awarded the IPA Effectiveness Accreditation to proudly show that effectiveness is paramount at Talon.
As an OOH specialist, it is our role to challenge, lead and champion effectiveness within the industry. The IPA Effectiveness Accreditation endorses Talon’s role within OOH and our leadership in effectiveness”
“We continue to focus on client outcomes and driving effectiveness capabilities within OOH.”
According to Talon, the recognition is in line with its ‘Smarter as Standard’ philosophy and gives the company credibility and confidence for its clients.
Emily Alcorn, head of insight at Talon, adds: “As an OOH specialist, it is our role to challenge, lead and champion effectiveness within the industry. The IPA Effectiveness Accreditation endorses Talon’s role within OOH and our leadership in effectiveness.”
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