Wen, who had been serving as business director and general manager for graphics north in Asia Pacific, will report directly to Hassan Rmaile, vice president and general manager for label and graphic materials in EMENA.
He will be based in Oegstgeest in the Netherlands, having relocated from Shanghai in China.
“We have shown what can be done with innovative products in graphics, most notably in the automotive aftermarket, as confirmed by many recent key account wins,” Wen says.
“I have high confidence that we will gain further momentum, given the quality of our portfolio, our strong channel network and our strong EMENA installers network.”
Rmaile adds: “Our focus on profitable growth will be an essential part of Li’s new role. Our continued laser focus on innovation and new business models in high value and high-performance graphics solutions means that we are very well placed to support our stakeholders across the whole value chain.”
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