Mera Hoardings and the IOA will work together on an out-of-home campaign that will run at locations across India.
The campaign will feature images of Indian athletes alongside the tagline ‘CHEER4INDIA’.
“India is known as the country of diverse cultures and language, but we also have incredible talent in sports,” Mera Holdings founder and chairman Saikrishna Gajavelly says.,
“The Olympics helps to bring all Indians together under one flag.”
IOA secretary general Rajeev Mehta adds: “We are happy to announce our new association with Mera Hoardings. We are looking forward to work with them.”
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