Wednesday, 17 Feb 2021 09:44 GMT

Wrapping market receives training boost

Wrapping training initiative The Wrap Institute has joined forces with digital large-format print specialist Color Concepts to offer a wide range of training and support to the industry.

The arrangement will see The Wrap Institute and Color Concepts merge their selections of services, with each organisation complementing the other.

The Wrap Institute will aid Color Concepts by providing in-depth knowledge of wrapping and restyling, while Color Concepts will offer expertise on production, infrastructure, sales and web-platform development and anything print-related.

The two parties say that the new partnership will “substantially enhance” the capabilities and services offered to users, manufacturers and distributors.

“This partnership emphasises our commitment to become a full-service organisation for manufacturers and distributors in the graphic arts industry,” Color Concepts founder and chief executive Marco Roos says.

The Wrap Institute’s competence, customer base and content perfectly complement Color Concepts’ services and platform”

“The Wrap Institute’s competence, customer base and content perfectly complement Color Concepts’ services and platform and allows Color Concepts to expand its services in new markets, such as restyling, architecture, interior design and car wrapping applications.”

Justin Pate, founder and chief executive of The Wrap Institute, adds: “While The Wrap Institute provides knowledge and installation instruction, Color Concepts compliments this with their expertise on printing, data development and product testing.

“Together, this partnership provides a truly all-encompassing educational and marketing platform for the entire wrap and restyling industry that everyone can benefit from.”

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