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The new range consists of four devices: the HP Latex 700 and 800, and the HP Latex 700W and 800W, the latter of which offer white ink capability for the first time in this category.

According to HP, it is the whitest white ink available on the market that does not yellow over time, thus enabling print businesses to produce neater outlines and add more contrast to darker supports.

Core features include updated printheads with more nozzles, producing speeds of up to 36sq m/hr, allowing the HP Latex 800 and 800W to offer 50% higher productivity levels than older HP models.

HP also says jobs executed on the 700/800 Series will be delivered with vivid colours and finer image and text details.

Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage and decor decision becomes a sustainable one”

In addition, HP PrintOS enables users to monitor and control their print fleet using a cloud-based interface.

Guayente Sanmartin, general manager of large-format business at HP, says: “When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands.

“Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage and decor decision becomes a sustainable one.

“The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects - safe in the knowledge their work will deliver.”

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HP to help PSPs diversify with new Latex Series

HP has announced the launch of its new Latex 700/800 Series of large-format printers, saying the technologies will help businesses diversify into new and profitable market.