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UK shoppers are set to spend over £750m on personalised gifts over the coming festive period, with buyers of expected to fork out more than £40 each on such products.

According to the European survey of 5,000 shoppers, the most popular category for those who anticipate purchasing personalised gifts is books on 29%, ahead of clothing and babywear on 24% and calendars also on 24%.

Some 21% of the respondents consider personalised gifts to be more thoughtful, while 20% cite the fact the gifts are unique and cannot be bought from the shelf as the main reason for buying.

In terms of age groups, younger shoppers are far more willing to spend more on personalised gifts than their older counterparts. On average, 18-34 year olds will spend an extra £30 compared to shoppers over 55 over the next year.

But make no mistake: the market for gift personalisation is vast, and only set to grow as it becomes easier and faster to source gifts with that personal touch”

Stephen Davis, EMEA marketing director at Roland DG UK, says: “These might be turbulent times, but the British public does not intend to let the pandemic interfere with their appetite for personalised gifts.

“Our desire to treat each other in difficult times may well be a factor in the huge projected spend over the festive period.

“But make no mistake: the market for gift personalisation is vast, and only set to grow as it becomes easier and faster to source gifts with that personal touch. It represents a lucrative source of revenue for manufacturers and retailers.”

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