In the bustling entertainment city of Las Vegas, mobile billboards are a popular method of advertising. The strip is full of consumers on the move strolling up and down, so this form of out-of-home (OOH) is the obvious choice.
With the entire city lined with digital out-of-home displays, banners, billboards, and more, adverts that show information and promotions alike can get lost in the sea of pictures and sound. So a billboard on the go has the potential to catch the eye.
According to OOH provider, Lamar, Las Vegas is a “target-rich” OOH destination with nearly 1.9 million residents and an average of over 3 million visitors each month.
Clark County commissioners voted unanimously to pass new safety regulations following occurrences of unsafe vehicle manoeuvres and billboards tipping over in the wind.
It’s in the industry’s interest to promote public safety on the [...] most important stretch of asphalt in our state. It’s not often you have a company raise its hand and say, ‘Here I am, please regulate me'”
Effective from January 1st, 2020, businesses must pay a $500 fee to register each vehicle with trailer-drawn billboards prohibited.
The size of vehicles will also be limited to 32ft long and 8.5ft wide, as well as the prohibition of driving in winds over 35mph.
Despite potentially being affected, Kre8 Media Outdoor Advertising is supporting the regulations. Speaking to the Las Vegas Sun, Rory Reid, an attorney representing the OOH firm comments: “It’s in the industry’s interest to promote public safety on the Las Vegas Strip, the most important stretch of asphalt in our state. It’s not often you have a company raise its hand and say, ‘Here I am, please regulate me.”
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