The event took place at London’s IMAX on Thursday October 10th and had a total of 142 entries judged by a panel of 18 advertising industry experts.
Ocean’s competition was originally established to help raise the profile of and motivate new screen advertisers to continue innovating in the industry.
This was at a time when technology was evolving the medium from static to subtle motion, full motion, interactive, immersive and experiential to broadcasts and live streaming.
The Charity first prize went to VCCP’s ‘The Sentencing Billboard,’ designed for Amnesty International UK. This was an interactive display which scans people’s bodies to give them an interactive impression of the type of crimes that people in less liberal countries are likely to be sentenced for.
Ocean’s competition was originally established to help raise the profile of and motivate new screen advertisers to continue innovating in the industry”
Engine took the top Brand prize with ‘Sniper,’ a recruitment campaign for the Royal Navy which made use of Ocean’s ‘LookOut’ technology. This includes gaze recognition which creates an interactive experience and ‘Augmented Reality Enabled’ which uses HD cameras to produce a window effect to encourage greater engagement.
Anomaly London for Ancestry received first prize in the new Concepts category, for its unique idea to immerse passers-by in Piccadilly in the history of the city. People could interact with the screen to see what the signage would have looked like before the concept of digital had been coined.
The Charity prize in the Piccadilly category was awarded to Mr President for ‘Show the World’, a live stream that supports a culture of acceptance through an LGBT+ (Lesbian, Gay, Bisexual, Trans, Plus) kiss celebrating 30 years of Stonewall.
Ocean Outdoor’s head of marketing and events, Helen Haines says: “More than ever this year, Ocean’s competition aligns with our Digital Cities for Digital Citizens philosophy which is about connecting directly with audiences in the here and now to effect positive change, help them make decisions which make a difference or simply entertain them with the very best, memorable, interactive live brand experiences.”
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