Clear Channel and Brighton and Hove City Council worked with the volunteers to create a living roof on one of its bus shelters in Brighton.
The group recovered plastic bottles from the nearby beach and used these to create a hub of biodiversity and enhance air quality.
The project was also promoted through the glass panels and advertising panels on the shelter, which was built specially by creative signage firm, Russells.
With the help of YMCA Brighton’s EVOLVE project, Clear Channel’s funding supported a formerly homeless resident back into employment. The individual joins two other formerly homeless people who are now employed by the digital out-of-home company.
This project will not only help reduce the amount of plastic on our beaches and in oceans, and improving the seaside environment, it will also be supporting some of the most vulnerable in our society”
Will Ramage, joint managing director at Clear Channel, comments: “We’re pleased to be continuing Clear Channel’s proud tradition of working on projects that go beyond just advertising, help give back to local communities, and benefit the environment.
“This project will not only help reduce the amount of plastic on our beaches and in oceans, and improving the seaside environment, it will also be supporting some of the most vulnerable in our society. We are creating real jobs that make a difference and will be exploring opportunities to scale up this initiative nationwide in the future.”
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