Four years on, and the out-of-home company is celebrating its 2000th Adshel Live screen installation.
Starting with its first screen in Cardiff, the Adshel Live network now delivers approximately 14 million daily impacts, reaching 38% of the population weekly.
“This is a momentous achievement, and we’re immensely proud of all the team for their hard work and contribution over the past four years,” says Richard Bon, joint managing director of Clear Channel.
With Adshel Live established as the largest digital-out-of-home network in the UK, our focus now is to continue to grow that network, provide greater digital reach to clients and even more accountability”
Bon adds: “It’s been a challenging, yet exciting journey, and we’ve received great support from all our various partners. With Adshel Live established as the largest digital-out-of-home network in the UK, our focus now is to continue to grow that network, provide greater digital reach to clients and even more accountability.”
Looking to the future, Clear Channel plans to grow the Adshel Live network further through the installation of more screens across the UK, expanding its national reach.
Clear Channel is also launching ‘New Reach’ which is a new way for advertisers to widen their reach through out-of-home using both the original Adshel, which has been used in UK bus stops, and the newer digital Adshel Live.
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