The proposed displays are two internally illuminated (LED lighting) poster advertising panels each measuring 12m wide x 3m high.
Network Rail planned to display the adverts at a height of 6m designed into the east and west façades of the over-road bridge at Upper Thames Street for the display of digital images showing public information and poster advertising images.
The planning permission authority refused consent to install the displays due to concerns that the location, height, illumination and size of the screens would be “visually intrusive in the streetscape and detrimental to visual amenity.”
The planning authority argued that the proposed advertisements would detract from the setting of surrounding heritage assets ”
The second reason for refusal was a concern that the signs would be distracting to vehicle drivers and result in dangers to their and other highway users’ safety.
And finally, the planning authority argued that the proposed advertisements would detract from the setting of surrounding heritage assets such as listed buildings and views into and out of the Queen Street Conservation Area.
London blogger, Ian Visits, says that although Transport for London has installed advertising in similar locations in London, both of these installations were in areas where no pedestrians or cyclists would be crossing the carriageway and no traffic signals or proposer accesses were present on the approaches.
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