The hall, which turns 100 this year, was the first purpose-built music venue to be established in Sydney since the Sydney Opera House in 1973 and holds 1238 visitors.
Previously using its existing deployment of nine screens within the foyers of the hall to stream a live feed of the stage, Signagelive has helped the hall to equip its screens with a media player to display a variety of content such as Show Details, Advertisements, Venue Information, and Sponsored events.
The hall has also added an additional five screens to its box office ad entry foyer dedicated to marketing upcoming events.
Prior to the partnership, the hall had to hire staff to promote sponsor or marketing content as well as tech staff to insert a USB to each screen it wished to use. The new software will also help the hall’s environmental efforts as it previously used print poster boxes and spent a lot of time rotating posters around.
Signagelive has taken our venue marketing to the next level”
Cynthis Crespo, marketing manager of City Recital Hall says: “Signagelive has taken our venue marketing to the next level. We can now present content that matches the expectations of our hirers and gives our audiences something far more interesting to experience during their time at our venue.”
Commenting on the project, Andrew Lee, director of sales at Signagelive says: “We are really pleased to have City Recital Hall, a premium performing arts venue in Sydney, using Signagelive to deliver content to their digital screens. To be a successful venue, it is important to engage the audiences during events and concerts.
“This is a good example of how our platform can be used to control the displays to show a variety of different event information on different screens. Moving forward, we hope to continually work with City Recital Hall’s marketing team to explore how some of our advanced features can be applied to further improve audience’s experiences – cementing City Recital Hall as a premium performing arts venue in Australia.”
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