Amelia Knight developed the new products for Asda’s in-house George division and teamed up with Fastrak for the recent launch.
Fastrak came up with a solution that brings together plastic fabrications and metalwork into a display that drove a message using lighting to draw in the customer and display product in the most effective way.
John Barrett, managing director at Fastrak, says: “They allowed us to start the project with a blank canvas where we were challenged to design and build a solution that would not just catch the eye in a busy marketplace, but give the user a seamless shopping journey and position the range as a premium product to engage Asda’s shoppers to browse and buy.”
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