Monday, 11 Dec 2017 15:40 GMT

Drion to drive Mimaki growth across EMEA

Mimaki Europe has appointed Danna Drion as its senior marketing manager for Europe, Middle East and Africa (EMEA) as the manufacturer seeks to expand its already-strong presence in the region.

Drion will take on her new role with Mimaki Europe having served in a host of senior, technology-focused positions with a host of major companies, such as BT, Red Hat, Oracle and BEA Systems.

Drion was most recently director marketing for Pyramid Analytics and spent a number of years in the open source software business. She also holds degrees in Business Economics and Marketing from the University of Amsterdam in the Netherlands.

“I’ve been impressed with the company’s ability to rapidly introduce a large number of exciting and innovative products as well as the range of printing and cutting solutions Mimaki offers,” Drion says.

She adds: “I’ll be focused on a balance between Mimaki’s local and international interests with a goal of providing our growing partner network with the latest solutions, and ensuring they have the training necessary for their success and that of their customers. 2018 will be an exciting year.”

I’ll be focused on a balance between Mimaki’s local and international interests with a goal of providing our growing partner network with the latest solutions, and ensuring they have the training necessary for their success and that of their customers

Ronald van den Broek, general manager sales at Mimaki Europe, also spoke out about the impact Drion will have on the business within the EMEA region: “In addition to her strong marketing background, Danna will also bring deep knowledge and expertise in business intelligence and data analytics, helping Mimaki Europe strengthen its marketing efforts and further deepen customer relationships.

“She joins us at a very opportune time and has the right experience and knowledge to make significant contributions to the organisation. But the truly deciding factor was her background as an inspirational, motivational and strategic manager for companies, both large and small.

“I know she will add real value to our marketing efforts and more.”

The new appointment comes shortly after the launch of the 3DUJ-553, a new 3D printer that represent’s Mimaki’s first venture into the 3D print market. 3D print has been regarded as a key area of interest for some time now and this launch positions Mimaki in a strong position as interest continues to grow in this sort of work.

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