Monday, 02 Oct 2017 14:13 GMT

Signage opportunity available for Rugby World Cup

After the dismal performance of England at their own tournament on home soil in 2015, the world will turn to Japan for the 2019 Rugby World Cup. Like many global sporting tournaments, much planning and infrastructure preparation takes place to hold such a mega event.

Part of the planning and building process surrounds signage—to promote the event, decorate the event, and also the digital signage that will be in the ground to display sponsors to fans, and millions of others watching around the world.

The company that runs the Rugby World Cup, the aptly-named Rugby World Cup Limited, has recently sent out a request for signage firms to bid for the opportunity to work for the event.

These firms will provide and install LED signage that will line the pitches, and display key sponsors and stakeholders. The statement on the Rugby World Cup website reads: “Perimeter signage is an extremely important part of the event for RWCL’s sponsorship programme, and the highest quality equipment and standards must be applied to achieve the desired results for all stakeholders.”

Perimeter signage is an extremely important part of the event for RWCL’s sponsorship programme, and the highest quality equipment and standards must be applied to achieve the desired results for all stakeholders

The statement continues: “RWCL is looking to receive responses to this RFP which provide innovative and comprehensive solutions to the provision, transportation, delivery, installation, operation, de-installation, maintenance insurance, storage and management of the tournament’s LED signage.”

Whilst experience of working in Japan is important and necessary, the opportunity is open to signage companies everywhere. The World Cup will take place from September 20th to November 2nd 2019.

There are 12 stadiums that will be used to host the games, with 14 confirmed teams of an eventual 20, set to feature. Qualifying matches are still taking place across different continents, whilst The Red Roses are in an already-complete group that features France, Tonga, the USA, and Argentina.



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