Leon Watson, Spandex UK general manager, comments: “Our new textiles offer Spandex customers enormous potential, enabling them to deliver highly profitable and visually stunning soft signage and décor applications simply using the print devices they already have in their shops.
“The market is witnessing huge growth in textile applications, either for use in interior décor and soft signage, or as an alternative to PVC vinyl or even rigid materials. The reasons for this growth are aesthetic and economic: designers and architects are moving away from PVC and looking for materials that deliver a softer, sleeker look and feel.
Our new textiles offer Spandex customers enormous potential, enabling them to deliver highly profitable and visually stunning soft signage and décor applications simply using the print devices they already have in their shops”
“Textiles also deliver cost benefits compared with conventional materials, being reusable and lighter to transport. This is particularly significant for the exhibitions and events market.”
Watson adds: “Stands were previously built predominantly using rigid materials, but many stand designers are moving to light textile systems that are cheaper to transport, require less resource to build and are completely reusable.
“It's no longer a question of 'Will sign and graphic producers move into textile printing?', but more a case of 'When?'. The range of ImagePerfect textiles provides the perfect entry point for printers and graphics producers to deliver more visually stunning designs and concepts on textile materials and take advantage of the escalating buyer demand for these products.”
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