Thursday, 01 Dec 2016 12:57 GMT

APA lets the cat out of the bag

Standing out from the crowd at international trade shows is always a challenge, but when you add Italian flare to cutting-edge materials technology, it is made all the easier.

This was the experience of APA, which drew in the crowds at the recently concluded VISCOM Frankfurt show, which saw some 13,000 visitors in total. 
The APA stand at Viscom 2016 made a boom

“The APA stand at Viscom 2016 made a boom. A good example is that everyone had the chance to test and use the thermo-weldable products for T-shirts with the aid of our hands on demonstraitons, experimenting and witnessing first-hand their unique and innovative effects for any type of surface,” explains Roberto Vallebona, APA’s sales manager. 

The vinyl manufacturer put on quite an attraction, as it also demonstrated live vehicle wrapping, as well as a range of unique and creative demonstrations to showcase the application potential and strengths of its product portfolio.

Its flagship vinyl grades on show were ts new Ultra Matt colours and special effect films, as well as its Digital Print range, which now cover applications such as wall graphics and interior design. 


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