Near-eye devices need to overcome the covertly sinister and overtly geeky overtones they communicate because AR needs to be as near friction free as it can be if its use is to become accepted to the extent the mobile phone is ”
In a deeply augmented world, you or I could look into a shop window and see goods and prices displayed that might be different to the ones others see. All sorts of things could come unbidden to our attention which, of course, we would welcome because it would be strongly preferences based. If you, like me, struggle with your Facebook privacy settings you might be better off ignoring AR for a while. You probably have plenty of time though.
In a hands down battle for attention, for impact, and for creating memorable impressions, augmented reality holds much promise”