Print Monthly

“We’re absolutely delighted to have been chosen as the screen partner on this project,” says Simon Sugar, Amscreen’s chief executive officer, adding: “We’ve been working hard over the last 2 years to hone a suite of tools that delivers on the specific needs of Clear Channel, enabling efficiencies in everything from installation to ongoing management. It’s this work that has allowed us to provide, deploy and integrate this network into Clear Channel Ireland’s operation at such speed and with minimum disruption.”

Clear Channel will offer advertisers the opportunity to run multiple creatives, day part targeting as well as short term advertising opportunities”

Declan O’Carroll, Clear Channel Ireland’s chief operating officer, notes how the displays will provide new ways for brands to engage with people in their everyday lives, as Westend Shopping Park has a population of over 150,000 within a ten minute drive. The shopping centre has 25 stores including Lidl, Next, and Argos.

O’Carroll continues: “Clear Channel will offer advertisers the opportunity to run multiple creatives, day part targeting as well as short term advertising opportunities. Amscreen offered both a strong product and a solid understanding of the broader Clear Channel business. We’re very happy with the new installs and all this was delivered in a matter of weeks - no doubt testament to this strong end to end operation.”

Amscreen has supplied Clear Channel UK with more than 1,500 digital screens for the UK market, including the recently announced Adshel phone kiosk.