Monday, 19 Sep 2016 11:03 GMT

JCDecaux continue massive roll-out

JCDecaux has unveiled four new large-format digital screens on its Wandsworth Roundabout location, part of a huge strategic push that has seen it unveil a raft of new digital signage sites around the UK

The launch will offer brands access to more than 200sq m of digital space, with the screens over 40 percent than existing technology at the site.

The location is regarded by JCDecaux as one of its busiest, with an estimated 2.6 million impression every two weeks.

“Situated on one of Britain's busiest junctions, with inbound traffic heading towards Kensington and Chelsea and outbound traffic towards the affluent South-West, Wandsworth Roundabout is one of the UK’s most striking and attractive advertising sites,” says Spencer Berwin, co-chief executive officer at JCDecaux.

With our high-resolution, high-impact digital screens in Old Street and Wandsworth, we have now digitised London’s two flagship locations in the East and West, and continue our vision to develop the world’s most advanced Out-of-Home digital media network in London”

Berwin expands: “With our high-resolution, high-impact digital screens in Old Street and Wandsworth, we have now digitised London’s two flagship locations in the East and West, and continue our vision to develop the world’s most advanced Out-of-Home digital media network in London.”

Harley Ilott, advertising manager EMEA at American Airlines, one of the launch partners for the site alongside the likes of Mini, Jaguar, 3 Mobile and Samsung, adds: “Being the launch partner at Wandsworth Roundabout allows us to really highlight our key messages to the London consumer. Hero outdoor sites, such as this, are the cornerstone of our brand campaign strategy, and launching on this fantastic new canvas highlights American’s new creative and brand narrative in the best way.”