Friday, 15 Jul 2016 10:02 GMT

Diversify or face long-term danger says Sawgrass

One of the world’s most innovative sign-making software specialists, Sawgrass, has penned a series of in-depth articles to help educate its customers about the opportunities in the soft signage and textile printing arena, explaining that exploring this market is sector is vital to the long-term health of any sign-making business.

The most recent of these written by the firm’s Robin Kavanagh delves into the dark arts of sublimation printing. Kavanagh writes: “For print-on-demand businesses and digital decorators, diversity is the key to business growth in the current economy. The customers you already have are looking for economy and convenience. Why shouldn’t you be the one to give them what they want?

“Though many decorators realise this fact, they struggle to make the decision to diversify because of the cost and time needed to learn a new type of production. Embroidery machines, screen printers, laser engravers and direct-to-garment printers can list in the tens-of-thousands of Pounds.

For print-on-demand businesses and digital decorators, diversity is the key to business growth in the current economy”

“The amount of time it takes to see a return on such an investment is long, and you need a steady demand of large orders to make printing profitable. Additionally, it takes valuable time to learn how to use new equipment and make production as efficient as possible. For many, these factors simply don’t allow for affordable diversification.

“One solution that addresses all of these issues is sublimation. With low entry costs, minimal space for equipment usage and storage, quick return on investment and a seemingly limitless array of substrates, sublimation is the ideal solution for digital decorators who want to become an all-in-one service provider for their customers.”


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