Wednesday, 13 Jul 2016 11:47 GMT

A need for speed

When it comes to commercial print technology, like motorsport, speed is king. To celebrate the relationship between speed and success, Onyx Graphics and HP are teaming up with four-time Indianapolis 500 champion, Andretti Autosport.

The collaboration will see cutting-edge Thrive software from Onyx and HP’s leading Latex technology work together to create high-quality, large-format graphics that capture the thrills of the fast-paced, highly-competitive sport.

“Everything in racing hinges on speed, and getting the cars ready for race day is no exception,” says Oriol Gasch, HP’s large-format category director.

He adds: “HP helps Andretti Autosport meet this challenge with the HP Latex 360 Printer and HP Latex Inks, allowing the Andretti team to turnaround all of its race car graphics in record time without sacrificing image quality or durability.”

Everything in racing hinges on speed, and getting the cars ready for race day is no exception


Andretti Autosport chief executive officer, Michael Andretti, adds: “With racing in four series, and around the world, our portfolio of partners and graphics printing needs are constantly growing and evolving. The relationship with Onyx and HP Inc. allows our changing graphics needs to be as quick off the track as we are on the track.”

Thrive scalable software from Onyx was showcased at this year’s Sign and Digital UK, where visitors were able to see first-hand demonstrations of its all-sizes optimisation on partner stands.

Bryan Manwaring, director of product marketing for Onyx Graphics, says of the firm’s latest collaboration: “Onyx Graphics is thrilled to have the opportunity to work alongside HP to help represent the impressive legacy that is Andretti Autosport.

“With our proven Onyx Thrive software, we are proud to help drive Andretti Autosport to success as their Official Printer Graphic Software Supplier.”



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