The terrific story of the search
for new products and research by Dan Sullivan (a GSP engineer at the
time) of the Yellow Pages lead him to find the ‘signmaker’ category as a
potential market for automation is fantastic”
The chapter
continues with the details of how Logan’s team which had been working on
a project in the morning and abandoned that to start on the Signmaker
project the same afternoon and how later Logan himself realized that
making the Signmaker (GSP’s first commercial vinyl cutter) affordable
and then benefiting from the annual sale of vinyl substrates and
additional fonts to those customers would greatly enhance Gerber’s
bottom line.