Sign-makers and wide-format print specialists can come and investigate
the technology and services that could help them diversify into offering
services like business cards, brochures, menus, booklets, and flyers”
He adds: “These are just a few of the products that are simple to produce for a business that is just starting up in this area, and allows a sign-maker for instance to cross sell. For instance, when they get an order from a restaurant for new advertising banners, they could pick up their menu, stationery, and small-format point-of-sale printing jobs.”