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The business has installed digital signage that allows customers to access relevant information using their smartphones as part of its new interactive campaign, giving users the chance to easily find out about product launch events and artist appearances.

A Yamaha director comments: “The benefits to Yamaha have been many. Particular highlights, however, have been for store staff to use the digital signage network as a closing tool as well as for B2B training and awareness.

“Where the benefit significantly lifts is the ability to dynamically address consumers while in store and give them access to extra information at their leisure via their personal control should they require it.”

Particular highlights have been for store staff to use the digital signage network as a closing tool as well as for B2B training and awareness”

Yamaha developed the interactive concept with Signagelive, global supplier of cloud-based digital signage technology, and design and creative services agency Mindbomb. CEO of Signagelive Jason Cremins comments: “The Yamaha retail application demonstrates the true flexibility of our digital signage platform.

“Our cloud-based software has enabled Mindbomb to incorporate interactive functionality onto Yamaha’s digital signage network without needing to replace already installed displays, thus maximising Yamaha’s investment and taking its digital marketing capabilities to the next level.”

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Yamaha signage gets in tune with customers

Retailers are increasingly adopting digital signage applications as a way to connect with customers, and now music equipment firm Yamaha has taken it a step further.