Performance is clearly central to the case we make for all of our
materials but the numbers have to be backed up by something somewhere”
Another key facet to consider on this issue is that sign-makers often struggle to keep up to date with the capabilities of new materials and how they can aid in hitting the ‘sweet-spot’ of the right material for the right job. With an extensive portfolio of products that can be browsed through, Metamark does seem to be breaking the mould when it comes to developing materials that are perfect for niche applications, but also work well on a general basis.
Ian
Simister, sales director at Metamark, nnnn
argues that sign-makers need to place as
much importance on new state-of-the-art
materials as they do on hardware such
as
printers
Simister continues: “There’s not a company out there that wouldn’t claim to be continually improving its products. Fewer though can claim to introduce things that are genuinely new. We’re among the latter. Anyone who has a free choice over materials specification needs to be in step with what today’s materials make possible in order to make informed decisions.”