Roland is the cutting edge of the industry in wide-format print. In the same way Formula 1 is the cutting edge of motor industry”
A statement from Roland DG UK’s managing director, Brett Newman, serves to further elucidate the motivation behind the partnership: “Roland is the cutting edge of the industry in wide-format print. In the same way Formula 1 is the cutting edge of motor industry. Bringing the two elements together makes perfect sense. I think it is a testament to the technology and to the variety and breadth of application that wide-format technology can be used for. Gone are the days of people using it for just making posters, it’s used across all sectors, all industries, and all applications. Lotus using this equipment is a perfect example of just how wide the market is opening up.”