Appointed by Land Securities, UniLED will take responsibility for the six large-format digital LED screens that have become an established feature in London’s West End.
UniLED already has experience at the site, having managed the content for Storm Digital on the One Piccadilly screen since its inception.
“When you think of Out-of-Home advertising, Piccadilly Lights is the ‘Holy Grail’,” UniLED managing director Ben Zloof comments.
We’re very excited to be involved in the future development of such an iconic site, which holds a significant place in the hearts of so many people”
“To now be responsible for one of the world’s most famous advertising spaces is a huge achievement for the company and beyond my wildest dreams when I first established UniLED.
“We’re very excited to be involved in the future development of such an iconic site, which holds a significant place in the hearts of so many people.”
A Land Securities spokesperson adds: “We’re pleased to be working with UniLED at Piccadilly Lights, and look forward to serving some of the world’s largest brands together.”