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The duo have also revealed the partnership will allow firms such as sign-makers access to digital signage technology, bringing down barriers to entry in the market.

The two firms are reportedly teaming up to deliver high-quality integrated digital signage solutions, with BrightSign’s BrightAuthor software and media player technology complementing Avnu’s range of touch and non-touch displays.

“We are pleased to join forces with Avnu Digital to provide a versatile line of integrated commercial displays,” comments chief executive officer (CEO) of BrightSign Jeff Hastings.

Avnu’s line of products with our built-in platform solves these problems by offering simple, reliable and affordable solutions”

He adds: “We have found a number of businesses that want to adopt digital signage but are apprehensive due to the perceived complexity of integrating displays and media players. Avnu’s line of products with our built-in platform solves these problems by offering simple, reliable and affordable solutions.”

Avnu’s BrightSign products are available through Avnu’s distributor United Visual Products, who describes the range as ‘powerful tools to enhance businesses’.

CEO of Avnu Digital Clark Johnson adds: “Integrating our systems together will allow us to focus on showing dealers and end users the powerful things they can do with our products rather than stressing over which components and software they should buy.”

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Digital signage pioneers break down barriers

In a strategic move to defend their respective market shares in what is an intensely competitive industry, digital signage specialist BrightSign has revealed it is joining forces with Avnu Digital Inc, a commercial digital display manufacturer and distributor.