Responding to the brief from the catering firm, Severn Signs designed the livery reflecting a theme centred around beach huts.
Subtle shade and tone in the finished result helped create a realistic image of traditional English seaside beach huts, while Alucobond with a mirrored finish was used to construct “Fish and Chips” lettering on the top of the catering van.
Severn Signs opted to use MetaWrap MD-X for areas of the wrap that proved to be challenging, while Metamark MD5 features on the flat panel work.
Both wrapping materials were selected from the Metamark MD-Class portfolio, a range that feature a host of solutions designed for digital print.
Speaking in statement about the use of its product, Metamark said: “It does a great job for Willow Catering but also makes a point that modern materials and digital printing technology respond well to creative talent and practical skills.”