HP WallArt 3.0 features the new concept of WallArt in-store design, which the manufacturer says helps producers of digital wallcovering and wall décor applications access new business by connecting with retailers.
The cloud-based web service is proving popular in the industry, with HP reporting WallArt is already in use by more than 2,400 customers in 81 countries.
The new version of HP WallArt is all about driving new business for HP Latex customers”
WallArt is also available free-of-charge to users of HP Latex technology, which is also proving very popular across the market.
Joan Perez Pericot, worldwide marketing director of HP’s large-format sign and display division, comments: “The new version of HP WallArt is all about driving new business for HP Latex customers, by seamlessly and quickly connecting them with the front-end retailers and eCommerce sites.
“The new functionality can open up new customers segments and ultimately bring in new revenues.”