You can choose from any three of the following, but you can only have two of them for it to work. The choices are quality, speed, and price”
I did say I am generalising, as the Village Hall that wants a 3 x 1.5m white banner with blue Comic Sans text saying ‘Garden Fete here this weekend’ is going to get exactly that”
The next job will always be up for grabs and it is your job to make sure that the potential customer does not even think about going elsewhere”